Storytel · 2024
Redefined our content streaming model and included for the first time ever individual purchasable books — opening an entirely new revenue stream.
Storytel · 2023
Redesigned consent UX increasing opt-in rates from 27% to 50%.
Coming soon
A comprehensive redesign of how small and medium-sized publishers upload and manage their content within the Storytel platform.
Coming soon
A total redesign of the Web signup to apply new Storytel brand and improving the UX for better conversion.
Storytel · 2026
How we gave Storytel's AI a face, a voice and a set of rules — and what nine months of live numbers say about whether it worked.
I'm a product designer at Storytel with 4+ years of experience building digital products at scale. My focus is the detail that decides whether a product feels considered — the transitions, the feedback, the moments between states.
Alongside that work I run an ongoing practice in AI-driven product development: designing, prototyping and shipping products end to end, with AI embedded in the process rather than bolted on as a feature. Three of those products are in progress right now — Eden, Boddy and Trejda.
I write up what I learn as I go in my devlog — the decisions, the trade-offs, the experiments that didn't work, and what made it into the product.
I'm based in Stockholm, Sweden, where I live with my girlfriend and our dog Bonnie.
I'm always interested in new opportunities and collaborations. Feel free to reach out if you'd like to discuss a project.