Product Designer · Stockholm

Gustav Thunberg

Currently designing at Storytel

Creating intuitive digital experiences through thoughtful design and systematic thinking.

4 projects
Storytel Book Store Storytel · 2024
UX/UI · Mobile & Web

Introducing a book store & 20 000 new English titles to Storytel

Redefined our content streaming model and included for the first time ever individual purchasable books — opening an entirely new revenue stream.

UX/UI Discovery User Research
Read case study →
Direct Marketing Consent Storytel · 2023
UX/UI · Conversion

Improving opt-in rates

Redesigned consent UX increasing opt-in rates from 27% to 50%.

UX/UI A/B Testing Conversion Optimization
Read case study →
Content Ingestion Coming soon
B2B · Publisher Tools

Reimagining Content Ingestion for Publishers

A comprehensive redesign of how small and medium-sized publishers upload and manage their content within the Storytel platform.

Coming soon
Web Signup Coming soon
Web · Conversion

Redesigning the web signup flow

A total redesign of the Web signup to apply new Storytel brand and improving the UX for better conversion.

Coming soon

Product designer
based in Stockholm.

I'm a product designer working at Storytel with 3+ years of experience creating digital products. I care deeply about the details that make products feel right — the transitions, the feedback, the moments between states.

I currently reside in Stockholm, Sweden with my wonderful girlfriend and our beloved pup Bonnie.

3+ Years Experience
27→50 % Opt-in rate lift
Get in touch
Gustav Thunberg

Let's work
together.

I'm always interested in new opportunities and collaborations. Feel free to reach out if you'd like to discuss a project.

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